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ADVERTISING RATIOS AND BUDGETS FOR SIC 3576 COMPUTER COMMUNICATION EQUIP

AD SPENDING (000$) 

CO.

SIC

AD TO SALES RATIO

AD TO MARGIN RATIO 

AD      

SALES

2007 2008 2009

NO.

COMPANY DIFF

LOW

2008

HIGH

LOW

2008

HIGH

GROWTH GROWTH
5448 5874 6280 1 3COM CORP 0.1 0.3 0.3 0.3 0.5 0.6 0.6 7.4 16.4

E

336 355 374 2 AESP INC N/A 1.1 N/A 1.1 3.5 N/A 3.9 5.5 N/A
489 525 561 3 ALLEN ORGAN CO  -CL B -0.8 0.5 0.6 0.7 0.5 1.0 1.9 7.0 7.0
N/A N/A N/A 4 ASANTE TECHNOLOGIES INC N/A N/A N/A N/A N/A N/A N/A N/A N/A
0 0 90 5 AVICI SYSTEMS INC -1.4 0.0 0.0 0.5 0.0 0.0 9.1 N/A N/A

E

139 132 124 6 AVISTAR COMMUNICATIONS 1.3 2.4 2.7 3.2 4.1 4.3 4.7 -5.6 -17.9

E

6285 6662 6937 7 AVOCENT CORP 0.2 1.6 1.6 3.2 2.9 3.0 6.5 5.1 9.7
58 54 49 8 BOS BETTER ONLINE SOLS -0.6 0.8 0.8 1.2 -6.1 7.0 7.0 -8.1 -8.1
7852 8237 8622 9 BROCADE COMMUN SYS -0.1 1.3 1.3 1.3 2.0 2.0 2.0 4.8 4.0

E

228 235 241 10 CASTELLE 0.7 2.0 2.1 7.9 2.7 3.5 12.1 2.8 2.8
50 53 56 11 CIRPICO INC N/A 0.2 N/A 0.3 0.4 N/A 0.6 5.5 N/A
1033 938 843 12 CIRRUS LOGIC INC 0.4 0.5 0.6 0.9 0.6 0.7 1.6 -9.7 -3.7
49257 54503 59737 13 CISCO SYSTEMS INC -0.1 0.1 0.1 0.1 0.2 0.2 0.2 10.1 12.9

1799 1929 2059 14 DIGI INTERNATIONAL 0.0 1.4 1.4 1.4 2.1 2.1 2.1 7.0 8.4

E

991 780 515 15 ECHELON CORP 0.0 1.3 1.4 1.5 2.2 2.2 2.3 -27.9 -31.2

E

 


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